Social media wasn't broken on day one. It broke when platforms realized that outrage, anxiety, and compulsion drove more ad revenue than satisfaction did. Automated accounts filled the silence. State actors learned to use the feed as infrastructure. Commercial content disguised itself as organic opinion. What remained looked like a town square but functioned like an adversarial system.
Bloopi is a direct response to that trajectory. Every design decision — from verification to moderation to how commercial content is handled — follows from a single premise: a social network is only valuable if you can trust the people on it.
The platform is engineered around human verification. Every account passes a layered process that confirms you are a real person without publishing your personal details. Your identity is confirmed, not exposed. Automated accounts cannot survive it.
Moderation is grounded in written policy applied to behavior — not viewpoint. Rules are published, decisions are documented, and there is a process for appeals. Commercial content must be explicitly disclosed; formal advertising goes through a separate channel.
Direct messages are end-to-end encrypted. The product roadmap is public at bloopi.canny.io. The beta is live at beta.bloopi.org.
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